Early check-ins and late check-outs are one of the most under optimised areas of hotel management. Below, I’ll explain exactly why your guests hate your standard check-in times and how you can profit from it.
But before diving deeper, why should you care? Our most successful hotels generate up to $15,000 USD from early check-ins and late check-outs each month. Would that help you hit your revenue goals for this year? If so, read on.
How most hotels run their early check-in process
To start, let’s have a look at how most hotels manage their early check-ins. You’ll probably fall into one of these following categories:
- You don’t advertise early check-ins or late check-outs and wait for the guest to make a request. Once the guest does so you will respond “it’s based on availability when you arrive”.
- You offer early check-ins, but only if the guest pre-regs the night before.
- You offer early check-ins but at a fixed price. No matter if a guest wants to check-in at 6am or 10am, the same price is charged.
- You offer early check-ins, but only as part of a wider upselling email alongside room upgrades and other ancillary extras.
If you fall into any of the above categories, read on, you’ve got a big opportunity to substantially increase revenue in this area.
How you should manage your early check-in process.
Now that I’ve explained what doesn’t work, let me introduce what does.
Every hotel has empty rooms, some of the time. Whether you experience lower occupancies on certain days of the week, Sunday night for example, or particular seasons during the year.
Instead of these rooms just sitting empty, they should be used to offer early check-ins or late check-outs to your existing guests.
Let’s break this down. Say, for example, you have 10 rooms available tonight. These rooms are sitting clean empty and most importantly they aren’t generating any revenue. So instead, you should proactively offer these rooms to your existing guests so that they can extend their stay through an early check-in or late check-out for a fee.
Not only is it money for nothing, but it’s also providing much-needed flexibility to your guests when they need it. Guests hate standard check-in times.
Why your guests hate standard check-in times
To truly understand your guest's pain point here, you need to put yourself in their shoes.
Whether you're on a business trip and just stepped off a long-haul flight with no sleep and all you want to do is shower and rest up, or, if you’re on the last day of your vacation and you don’t want to leave the pool at 11am. Standard check-in/out times are a pain.
There’s a real opportunity to profit from this pain point, if it is managed correctly.
Now that you know how much your guests hate standard check-in and check-out times and how much money there is to be made from them, would you like to learn more? If so, we’ve put together a comprehensive ebook on everything we know about early check-ins, when to offer them to your guests, how much to charge and the language to use. You can find that here.
Why should you listen to us? Last year we sold over 10,000 early check-ins and late check-outs. No one knows more about this area of hotel management, than us.